Seeing Ye Zhi’s performance, Zoe Chen was a little excited. After so long, they finally found a female celebrity who perfectly fit their brand.
No, to be precise, Ye Zhi’s small movements and actions made her match the clothes she wore.
Ye Zhi could demonstrate a completely different image depending on circumstances. She seemed to be born for fashion.
Did Ye Zhi really only debut a year ago?
She seemed to have a lot more experience than that.
When seeing the final result of the shooting, Zoe Chen already knew that this quarter’s sales were very likely to reach new heights.
Before releasing the advertisement, Zoe Chen decided to create some suspense and build hype.
The company immediately released the news that Ye Zhi got an endorsement of 10 million RMB. This not only made the media know how much importance they attached to Ye Zhi, but it also created momentum for future sales.
The netizens were really interested in Ye Zhi’s endorsement contract of 10 million.
“Ten million endorsement contract? Is Ye Zhi so expensive now? I used to think that the brand hired Ye Zhi because she is currently popular and won’t cost much. It seems that she is not a substitute for Sheng Man.”
“What you said is unpleasant to hear. Everyone knows what happened during the fashion week. It is clear that Sheng Man herself wanted to get this deal, but she was not good enough for it.”
“Amazingly, Ye Zhi got such a big offer, but Sheng Man has nothing to do with this. Please don’t compare our idol with others.”
As a newcomer, Ye Zhi’s ability to start trends was yet to be verified. People wondered if she could really bring up Zoe Chen’s sales, or would the series endorsed by Ye Zhi be a flop, causing Ye Zhi to lose face.
Everyone couldn’t help but wonder if Zoe Chen’s choice was really a good decision.
When the netizens were talking about it, Zoe Chen’s latest commercial was released. Ye Zhi wore every dress in the series and all the pictures could be seen online.
The series was slightly more befitting for mature women, but Ye Zhi proved with her performance that every age group would be able to wear the dresses.
After seeing Ye Zhi’s pictures, everyone’s suspicion disappeared.
“Is this really Ye Zhi? Why are the expressions in each picture completely different? If I remember correctly, it’s her first time endorsing a luxury brand.”
“Have you forgotten that Ye Zhi is the brand ambassador of Chaumet? Since she was chosen by Chaumet, there must be something extraordinary about her.”
“Ahhhh, why does this sister have such a beautiful face?”
“Luxury brands seem to love Ye Zhi. It turns out that it is because of her refined character and her acting skills. Who can’t tell that Ye Zhi’s family has brought up her very well.”
No one knew that Ye Zhi spent a lot of money and time immersing herself in the fashion style of different brands.
Every top luxury brand had its own story, making them unique from each other.
On Zoe Chen’s official website, the latest series had just been put on sale and quickly went out of stock in just a few minutes.
If you ask about the dresses that Ye Zhi wore in the commercial in any of the chain stores of major shopping malls, their answer would be – waiting for new stock.
Seeing customers’ enthusiasm, the company immediately increased its factories output, but there was still a short supply as all the dresses produced needed to pass a strict inspection.
After Ye Zhi became the spokesperson of Zoe Chen, the series and the sales of the entire brand soared.
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